12th Anniversary Exhibition PHARMTECH 2010

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CosmoPharm forum 2008

10.30-17.00	CosmoPharm — Business forum / November 27th ,2008 (Thursday)
10.00-10.30	Registration
Forum moderator: Alexandra Gnuskina, Head of Market Infrastructure Research Group, Russia & CIS states, Centre of marketing research PHARMEXPERT
I. Cosmetic market today: facts & figures, trends
10.35-10.50	Welcome address. Russian market of cosmeceuticals in 2008-2010 Alexandra Gnuskina, Head of Market Infrastructure Research Group, Russia & CIS states, Centre of marketing research PHARMEXPERT
10.55-11.25	Specifics of sales and promotion of cosmeceuticals in pharmacies. Larisa Zheltkova, President of ALFEGA
11.30-12.00	Specifics of communication system with cosmeceutical's consumers. Ivan Filimonov, Project Director, COMCON-PHARMA
12.00-12.30	The most dynamic trend in cosmetic market in Europe and Russia Elena Koval, Estetic centre
II. Innovations in cosmetics manufacturing
12.35-12.55	Modern methods of emulsions making and innovations in equipment for the skin care cosmetics manufacturing Vitaliy Turovets, Export Director, Firma Urlinski
13.00-13.20	Innovative equipment for the manufacturing of gels and shampoo Andrey Vekovtsev, Deputy Director for scientific work, ART-LIFE
13.25-13.55	Packaging and ingredients — the key factor of success Alexandra Sosnova,New Zealand centre
14.00-14.25	Innovative product — natural cosmetics Nadezhda Egorova, Arnebia
14.30-14.50	Natural aromatic oils in cosmetic and perfumery industry Yana V. Vershigruk, General Director, Aroma-Botanika
14.55-15.30	Coffee break
III. Peculiarities of sales and promotion of cosmetics and cosmeceuticals
15.35-16.00	Sales and promotion of cosmetics using the sales channel of pharmaceutical market. Nikolay Bespalov, Head of analytical research department, Centre of marketing research PHARMEXPERT
16.05-16.35	Successful cross marketing og pharmaceuticals and cosmeceuticals alongside of the same brand. Regina Karymova, Director of strategic brand planning, INVAR
16.40-17.10	Specifics of sales and promotion of cosmetics products for different consumer groups Elena Kuleshova, National trade chain Gradient
17.15-17.45	Secrets of NIVEA cosmetics sales on consumers market and in pharmacy chains.
17.45-17.55	Discussion

Forum attendance is free of charge for all PHARMTECH/COSMOTECH 2008 exhibition’s visitors

Analitical Partner

Moscow • Crocus Expo • Pav. 2, conference hall “Е” • www.pharmtech-expo.ru